Digital Marketing Complete Course 2026

Course Modules (20 Modules)

• Module 1: Digital Marketing Fundamentals

  • What is Digital Marketing
  • Traditional vs Digital
  • Career Scope & Opportunities
  • Buyer Journey & Funnel

• Module 2: Website Planning & Domain Strategy

  • Business Website Planning
  • Domain & Hosting Selection
  • Website Architecture
  • Conversion Basics

• Module 3: WordPress CMS

  • WordPress Installation
  • Themes & Plugins
  • Pages, Posts & Menus
  • Security & Speed Plugins

• Module 4: UI/UX & Landing Page Optimization

  • Landing Page Design
  • CTA Placement
  • Mobile First Design
  • CRO Basics

• Module 5: Keyword Research & Market Analysis

  • Keyword Types & Intent
  • Competitor Research
  • Local & Global Keywords
  • Keyword Research Tools

• Module 6: On-Page SEO

  • Meta Tags Optimization
  • URL & Internal Linking
  • Image Optimization
  • Content Optimization

• Module 7: Technical SEO

  • Robots.txt & XML Sitemap
  • Indexing & Crawling
  • Schema Markup
  • Page Speed Optimization

• Module 8: Off-Page SEO & Link Building

  • White Hat vs Black Hat SEO
  • Backlink Strategies
  • Guest Posting
  • Spam Link Protection

• Module 9: Local SEO & Google Business Profile

  • GMB Setup & Optimization
  • Local Citations
  • Reviews & Reputation
  • Local Ranking Factors

• Module 10: SEO & Webmaster Tools

  • Google Search Console
  • Google Analytics GA4
  • Performance Tracking
  • Error Monitoring

• Module 11: Google Ads (Search & Display)

  • Ads Account Setup
  • Keyword Targeting
  • Ad Copy Writing
  • Conversion Tracking

• Module 12: Advanced Google Ads

  • Display Ads
  • YouTube Ads
  • Shopping Ads
  • Remarketing

• Module 13: Social Media Marketing (SMM)

  • Platform Overview
  • Content Strategy
  • Growth Techniques
  • Engagement Strategy

• Module 14: Meta Ads (Facebook & Instagram)

  • Ads Manager Setup
  • Audience Targeting
  • Lead Generation Ads
  • Performance Optimization

• Module 15: YouTube Marketing & Video SEO

  • Channel Setup
  • YouTube SEO
  • Monetization Rules
  • Shorts Strategy

• Module 16: Canva Designing & Creatives

  • Canva Basics
  • Social Media Creatives
  • Ad Creatives
  • Thumbnail Design

• Module 17: AI in Digital Marketing

  • AI Content Creation
  • AI Ads & Copy
  • AI Image & Thumbnails
  • SEO with AI

• Module 18: WhatsApp & CRM Automation

  • WhatsApp Business Setup
  • Broadcast Strategy
  • Chatbot Flows
  • CRM Integration

• Module 19: Blogging & AdSense Monetization

  • Niche Research
  • SEO Blogging
  • AdSense Approval
  • Affiliate Strategy

• Module 20: Freelancing & Career Preparation

  • Freelancing Platforms
  • Client Pitching
  • Resume & Interview Prep
  • Live Projects & Portfolio