Social Media Marketing & Advertising Course (15 Days)

Course Modules

• Module 1: Introduction to Social Media Marketing

  • What is Social Media Marketing
  • Platforms Overview (Instagram, Facebook, LinkedIn, YouTube)
  • Business vs Personal Accounts
  • Current Trends & Case Studies

• Module 2: Instagram Marketing

  • Instagram Profile Optimization
  • Content Types (Post, Reel, Story, Carousel)
  • Reel Algorithm & Growth Strategy
  • Hashtags & Reach Increase Techniques

• Module 3: Facebook Marketing

  • Facebook Page Creation & Optimization
  • Content Strategy for Facebook
  • Organic Reach & Engagement Tips
  • Facebook Group Marketing Basics

• Module 4: LinkedIn Marketing

  • LinkedIn Profile & Page Optimization
  • Personal Branding on LinkedIn
  • B2B Lead Generation Strategy
  • Content & Connection Growth Tips

• Module 5: Content Creation & Planning

  • Content Calendar Creation
  • Caption Writing Framework
  • Hashtag & Engagement Strategy
  • Free Tools for Content Design (Canva)

• Module 6: Meta Ads (Facebook & Instagram) – Basics

  • Ads Manager Setup
  • Campaign Objectives Explained
  • Ad Set & Ad Structure
  • Budget & Bidding Basics

• Module 7: Meta Ads – Advanced

  • Targeting & Custom Audiences
  • Pixel Setup & Tracking
  • Lead Generation Ads
  • Analytics & Ad Optimization

• Module 8: YouTube Marketing

  • YouTube Channel Setup
  • YouTube SEO (Title, Description, Tags)
  • Shorts Strategy for Fast Growth
  • Monetization Rules

• Module 9: Video Editing & AI Tools

  • Video Editing with Canva
  • Reel & Shorts Editing
  • AI Tools for Content Ideas
  • AI Caption, Hashtag & Creative Generation

• Module 10: Analytics, Freelancing & Career

  • Social Media Analytics & Insights
  • Performance Reporting
  • Freelancing Platforms Overview
  • Client Pitching & Pricing
  • Career & Business Growth Roadmap