🚀 Digital Marketing Course Admission Open
📊 SEO • Google Ads • Social Media Marketing
🎯 Practical Training with Live Projects
📞 Call: 8800201320
Apply Now
⏱️
Duration
6 months
💻
Eligibility
Minimum: 10th
₹
Fees
₹45,000
📚 Certification: ISO 9001:2015 | Govt. of NCT Delhi | MSME Approved
Module 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Traditional vs Digital
- Career Scope & Opportunities
- Buyer Journey & Funnel
- Components of Digital Marketing
- Trends: AI, Automation, Reels
Module 2: Website Planning & WordPress Development
- Domain + Hosting Basics
- WordPress Setup & Installation
- Pages, Posts, Menus, Themes
- Important Plugins
- Responsive Design Structure
- Landing Page UI/UX
Module 3: Search Engine Optimization (SEO)
- SEO Fundamentals
- Keyword Research Tools
- On-Page Optimization
- Technical SEO Basics
- Schema, Robots, Sitemaps
- Backlinks & Off-Page SEO
- Tools: GSC, Ahrefs, SEMrush
Module 4: Local SEO & Google Business Profile
- Local SEO Introduction
- GMB Optimization
- Citations & Listings
- Local Ranking Factors
- Reviews & Reputation Signals
- GBP Insights Analysis
Module 5: Search Engine Algorithms & Ranking Factors
- How Google Works
- Core Updates & Penalties
- Ranking Signals
- Helpful Content Updates
- Google Hummingbird, RankBrain
- Recovery Techniques
Module 6: Advanced SEO Project Training
- Live SEO Project Setup
- On-Page Implementation
- Backlink Strategy
- SEO Reporting
- Competitor Analysis
- Traffic Growth Strategy
Module 7: Social Media Marketing (SMM)
- Social Media Channels Overview
- Instagram Marketing
- Facebook Page Optimization
- LinkedIn Growth Strategy
- Content Calendar Creation
- Hashtags & Engagement Strategy
Module 8: Meta Ads (Facebook + Instagram Ads)
- Ads Manager Setup
- Campaign, Ad Set, Ad Structure
- Targeting & Audience Creation
- Pixel Setup
- Lead Generation Ads
- Analytics & Optimization
Module 9: Google Ads & PPC Marketing
- Google Ads Dashboard
- Search, Display, Video Ads
- Keyword Match Types
- Quality Score & Bidding Strategy
- Conversion Tracking (GTM)
- Performance Max Campaigns
Module 10: Email Marketing & Automation
- Mailchimp & Sendinblue Setup
- List Building Strategy
- Automation Workflows
- Drip Campaigns
- A/B Testing
- Open Rate Optimization
Module 11: YouTube Marketing & Video Editing
- Channel Setup
- YouTube SEO
- Monetization Rules
- Scriptwriting Basics
- Editing: CapCut & Canva
- Shorts & Reels Production
Module 12: Content Marketing & Copywriting
- Blog Writing
- SEO-Friendly Content
- Brand Storytelling
- Hooks, CTA Writing
- Tools: Grammarly, Jasper, ChatGPT
- Content Calendar Creation
Module 13: Web Analytics & GA4
- GA4 Setup & Properties
- Event & Goal Tracking
- UTM Tags
- Reports Analysis
- Heatmaps: Hotjar & Clarity
- Traffic Insights
Module 14: E-commerce Marketing
- Shopify & WooCommerce
- Product SEO
- Funnels for E-commerce
- Abandoned Cart Recovery
- Sales Tracking
- Google Merchant Center
Module 15: Affiliate Marketing
- How Affiliate Marketing Works
- Best Niches & Strategy
- Affiliate Platforms
- Traffic Sources
- Tracking Tools
- Becoming a Super Affiliate
Module 16: App Store Optimization (ASO)
- Mobile App Ranking Factors
- App Title & Description Optimization
- Keyword Strategy
- Screenshots & Graphics
- Review Optimization
- ASO Tools
Module 17: AI in Digital Marketing
- ChatGPT for Content
- Canva AI Tools
- AI Ads Creative
- Predictive Analytics
- Automation with AI
- AI SEO Techniques
Module 18: WhatsApp & CRM Automation
- WhatsApp Broadcast Strategy
- API Setup
- Chatbot Flows
- CRM Integration
- Lead Nurturing
- Automation Tools
Module 19: Blogging & AdSense Monetization
- Niche Research
- SEO Blogging
- AdSense Approval Strategy
- Traffic Growth
- Affiliate + AdSense Mix
- Earnings Optimization
Module 20: Freelancing & Career Building
- Fiverr, Upwork Profile Setup
- Portfolio Creation
- Proposal Writing
- Client Communication
- Interview Training
- Job & Internship Support