Learn how to use Google Analytics to understand website traffic, user behaviour, conversions and marketing performance. Digital360Market provides practical Google Analytics training and analytics support for students, marketers, website owners and businesses.
Google Analytics is a web analytics platform that helps businesses understand how visitors find and interact with their websites or digital properties. Analytics data can help you identify traffic sources, popular pages, user engagement and important conversion actions.
Turn website data into useful insights for better marketing decisions.
Analyse visitor behaviour, engagement and audience patterns to better understand how users interact with your website.
Understand where your website visitors come from, including search, referrals, campaigns and other digital traffic sources.
Track important actions such as enquiries, form submissions, purchases and other business goals configured for your website.
Use analytics data to understand which marketing activities are contributing to website engagement and conversions.
Analyse website usage across different devices and platforms to identify opportunities for improving the user experience.
Use meaningful website insights to improve content, campaigns, user experience and overall digital marketing strategies.
Understand the fundamentals of GA4 and learn how analytics data can be used to evaluate website performance and digital marketing campaigns. The training focuses on practical implementation, reporting and interpretation of analytics data.
Learn how to read important analytics reports and understand website performance.
Understand important user actions and conversion tracking concepts.
Understand how visitors navigate and interact with your website.
Analyse digital campaigns and understand their website performance.
Learn Google Analytics through practical digital marketing training. Understand analytics reports, traffic sources, engagement, conversions and data interpretation.
Businesses can use analytics implementation and reporting support to better understand website performance and marketing data.
Build practical analytics skills and understand how data can support better digital marketing decisions.