Live
πŸ‘‰Best Digital Marketing training and Services in DelhiπŸ”₯

Menu
  • Home
  • About us
  • Gallery
  • Services
  • Trainings
    • Digital Marketing Training
    • Graphic Design Training
    • Website Design
    • Video Editing Course
  • Contact Us

Digital Marketing Syllabus 2023

Rate this page

πŸ•’ Course Duration: 3–6 Months

πŸ“Œ Mode: Online & Offline

πŸ“š Certification: ISO 9001:2015 | Govt. of NCT Delhi | MSME Approved


🧠 Module 1: Introduction to Digital Marketing

  • What is Digital Marketing?

  • Traditional vs Digital Marketing

  • Scope & Career Opportunities

  • Components of Digital Marketing

  • Digital Buyer Journey & Funnel


🌐 Module 2: Website Planning & Creation

  • Domain & Hosting Basics

  • WordPress Website Design

  • Pages, Posts, Menus, Plugins

  • Responsive Design Concepts

  • Landing Pages for Ads


πŸ” Module 3: Search Engine Optimization (SEO)

  • Introduction to SEO

  • On-page SEO Techniques

  • Keyword Research (Google Keyword Planner, Ubersuggest, etc.)

  • Meta Tags, Header Tags, Alt Text

  • Off-page SEO (Backlinks, Directory Submission)

  • Technical SEO (Sitemaps, Robots.txt, Page Speed)

  • Tools: Google Search Console, SEMrush, Ahrefs


πŸ“± Module 4: Social Media Marketing (SMM)

  • Introduction to SMM

  • Facebook, Instagram, LinkedIn, Twitter Marketing

  • Facebook/Instagram Ads Manager

  • Hashtag Strategy & Content Calendar

  • Analytics & ROI Tracking


πŸ“ˆ Module 5: Google Ads (PPC Advertising)

  • Google Ads Interface

  • Search Ads, Display Ads, Video Ads

  • Bidding Strategy & Quality Score

  • Keyword Match Types

  • Conversion Tracking

  • A/B Split Testing


πŸ“§ Module 6: Email Marketing

  • Email List Building

  • Email Tools (Mailchimp, Sendinblue, etc.)

  • Newsletter Campaign Creation

  • Open Rate, CTR, Bounce Rate Optimization

  • Drip Campaign Strategy


πŸŽ₯ Module 7: YouTube Marketing & Video Editing

  • YouTube Channel Setup & Optimization

  • Video SEO

  • Monetization & Ads

  • Basics of Video Editing (Using tools like Canva, CapCut, or Premiere Pro)


✍️ Module 8: Content Marketing

  • Types of Content: Blogs, Infographics, Videos

  • Content Writing & Copywriting Basics

  • Content Calendar Creation

  • Storytelling for Brands

  • Tools: Grammarly, ChatGPT, Canva


πŸ“Š Module 9: Web Analytics

  • Google Analytics Setup

  • Audience, Behavior & Acquisition Reports

  • Goals & Events Tracking

  • UTM Parameter Setup


πŸ’³ Module 10: E-commerce & Dropshipping Basics

  • Shopify/WooCommerce Store Setup

  • Product Listing Optimization

  • Payment Gateway Integration

  • Abandoned Cart Recovery

  • Marketing Funnels for E-commerce


πŸ” Module 11: Online Reputation Management (ORM)

  • Brand Monitoring

  • Handling Negative Reviews

  • Google My Business Optimization

  • Online PR Basics


πŸ’Ό Module 12: Freelancing & Career Building

  • Freelancing Platforms (Fiverr, Upwork, Freelancer)

  • Resume & LinkedIn Profile Optimization

  • Client Communication & Proposal Writing

  • Interview Preparation for Digital Jobs


🧾 Certifications Covered:

  • Google Ads Certification

  • HubSpot Inbound Marketing

  • Google Analytics Certification

  • Digital360Market Course Completion Certificate

Category

  • Advance computer course
  • Agency
  • Blog
  • Digital Marketing
  • Digital360market
  • Diploma
  • Festival
  • Graphic Design
  • Promotion
  • SEO Services
  • Short Term Course
  • Video Editing
  • Website Design
  • Wordpress Development

Archives

  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022

About Digital360Market

Digital360Marketis the best Digital Marketing training and Services in Dwarka New Delhi to teach digital marketing courses, graphic design courses, website design courses, video editing courses, and basic to advanced computer courses. Here training is given through both online and offline. Digital360Market Institute, which is located in Dwarka Sector 6, offers project-based training, as well as internships, and certifications. Digital360Market We use a 360β€² Digital transformation approach to help the business move in all spheres and Growth. It is an ISO 9001:2015 certified institute, Govt. of N.C.T., Delhi Certification, and MSME Approved by the Government of India.

Digital Marketing in Delhi NCR in

Contact Us

Shradhalu Kapoor (Digital360Market)
F-202, Plot No-4, Krishana Plaza,
Dwarka Sector 6, Delhi - 110075, India
Share us via:
8800201320
Terms and Conditions | Privacy Policy
Copyright Β© 2025 | Powered by Digital360market
Enquiry Now 8800201320 WhatsApp