🕒 Course Duration: 3–6 Months
📌 Mode: Online & Offline
📚 Certification: ISO 9001:2015 | Govt. of NCT Delhi | MSME Approved
🧠 Module 1: Introduction to Digital Marketing
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What is Digital Marketing?
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Traditional vs Digital Marketing
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Scope & Career Opportunities
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Components of Digital Marketing
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Digital Buyer Journey & Funnel
🌐 Module 2: Website Planning & Creation
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Domain & Hosting Basics
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WordPress Website Design
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Pages, Posts, Menus, Plugins
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Responsive Design Concepts
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Landing Pages for Ads
🔍 Module 3: Search Engine Optimization (SEO)
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Introduction to SEO
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On-page SEO Techniques
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Keyword Research (Google Keyword Planner, Ubersuggest, etc.)
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Meta Tags, Header Tags, Alt Text
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Off-page SEO (Backlinks, Directory Submission)
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Technical SEO (Sitemaps, Robots.txt, Page Speed)
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Tools: Google Search Console, SEMrush, Ahrefs
📱 Module 4: Social Media Marketing (SMM)
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Introduction to SMM
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Facebook, Instagram, LinkedIn, Twitter Marketing
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Facebook/Instagram Ads Manager
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Hashtag Strategy & Content Calendar
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Analytics & ROI Tracking
📈 Module 5: Google Ads (PPC Advertising)
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Google Ads Interface
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Search Ads, Display Ads, Video Ads
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Bidding Strategy & Quality Score
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Keyword Match Types
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Conversion Tracking
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A/B Split Testing
📧 Module 6: Email Marketing
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Email List Building
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Email Tools (Mailchimp, Sendinblue, etc.)
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Newsletter Campaign Creation
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Open Rate, CTR, Bounce Rate Optimization
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Drip Campaign Strategy
🎥 Module 7: YouTube Marketing & Video Editing
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YouTube Channel Setup & Optimization
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Video SEO
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Monetization & Ads
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Basics of Video Editing (Using tools like Canva, CapCut, or Premiere Pro)
✍️ Module 8: Content Marketing
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Types of Content: Blogs, Infographics, Videos
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Content Writing & Copywriting Basics
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Content Calendar Creation
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Storytelling for Brands
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Tools: Grammarly, ChatGPT, Canva
📊 Module 9: Web Analytics
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Google Analytics Setup
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Audience, Behavior & Acquisition Reports
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Goals & Events Tracking
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UTM Parameter Setup
💳 Module 10: E-commerce & Dropshipping Basics
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Shopify/WooCommerce Store Setup
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Product Listing Optimization
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Payment Gateway Integration
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Abandoned Cart Recovery
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Marketing Funnels for E-commerce
🔐 Module 11: Online Reputation Management (ORM)
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Brand Monitoring
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Handling Negative Reviews
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Google My Business Optimization
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Online PR Basics
💼 Module 12: Freelancing & Career Building
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Freelancing Platforms (Fiverr, Upwork, Freelancer)
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Resume & LinkedIn Profile Optimization
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Client Communication & Proposal Writing
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Interview Preparation for Digital Jobs
🧾 Certifications Covered:
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Google Ads Certification
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HubSpot Inbound Marketing
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Google Analytics Certification
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Digital360Market Course Completion Certificate