7 Types of Digital Marketing

1. Search Engine Optimization (SEO)

SEO helps improve your website’s visibility on search engines like Google so it appears higher when people search for relevant keywords.

Key Areas:

• On-Page SEO: Optimizing content, meta tags, and keywords.

• Off-Page SEO: Building backlinks and domain authority.

• Technical SEO: Enhancing site speed, mobile-friendliness, and overall performance.

Example:
When someone searches “best digital marketing institute in Delhi” and your site appears on the first page — that’s SEO at work.

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2. Social Media Marketing (SMM)

SMM focuses on promoting your brand and engaging your audience on platforms like Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.

Key Goals:

• Build brand awareness

• Drive website traffic

• Generate leads and sales

Example:
Running an Instagram Reel campaign to showcase a new product or course.

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3. Content Marketing

Content marketing involves creating and sharing valuable, relevant content such as blogs, videos, infographics, and podcasts to attract and educate your audience.

Goal: Build trust, authority, and long-term customer relationships.

Example:
Publishing a blog titled “10 Ways to Grow Your Business Using Digital Marketing” to attract potential students or clients.

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4. Pay-Per-Click Advertising (PPC)

PPC campaigns place paid ads on search engines or social media. You pay only when someone clicks on your ad.

Popular Platforms: Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads.

Example:
A business runs Google Ads targeting “buy shoes online” and pays ₹10 per click.

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5. Influencer Marketing

This strategy uses social media influencers or content creators to promote products or services to their followers.

Best For: Lifestyle, fashion, fitness, education, and local businesses.

Example:
Partnering with a Delhi-based influencer to promote your digital marketing course.

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6. Email Marketing

Email marketing involves sending personalized messages or newsletters to build relationships, share updates, and promote offers.

Best Used For:

• Lead nurturing

• Customer retention

• Announcing new products or courses

Example:
Sending a monthly newsletter with marketing tips and upcoming batch details.

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7. Affiliate Marketing

In affiliate marketing, partners promote your products or services in exchange for a commission on each sale made through their referral link.

Example:
A blogger promotes a Digital360Market course and earns 10% for every sign-up through their link.