PPC (Pay-Per-Click) is a digital advertising model where you pay only when someone clicks your ad. It’s commonly used on platforms like Google Ads to drive targeted traffic to websites and Call.

You create ads, choose keywords, and set a budget. When users search using your keywords, your ads appear. You’re charged only when someone clicks your ad, not when it’s simply displayed.

The most common PPC platforms include Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads. Each platform allows different targeting options based on demographics and behavior.

PPC delivers immediate results and is ideal for quick traffic and lead generation. SEO is a long-term strategy for organic growth. The best approach combines both for maximum online visibility.

There’s no fixed cost. You set your daily or monthly budget. The cost-per-click (CPC) depends on your industry, competition, and keyword demand. Higher competition = higher CPC.

PPC campaigns can begin generating traffic and leads within hours of launch. However, consistent performance requires ongoing optimization and monitoring.

Yes, PPC platforms allow precise targeting by country, state, city, or even postal code. You can also target based on age, interests, behavior, and device types.

Success depends on well-researched keywords, compelling ad copy, optimized landing pages, accurate targeting, and continuous performance tracking with A/B testing.

Yes—if your campaign is well-managed. PPC can increase leads, conversions, and sales. However, the quality of your landing page and offer also play a key role.

While it's possible to manage PPC yourself, working with a professional ensures better ROI through advanced strategies, A/B testing, keyword bidding, and budget optimization.