Digital marketing is using the internet to promote products and services and reach customers through various online channels such as websites, social media, search engines, email, and mobile apps. In this medium, the product can be either a product or a service.

There are different types of digital marketing:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing (SMM)
• Pay-Per-Click (PPC)
• Content Marketing
• Website Marketing
• Email Marketing
• Online Advertising
• Smartphone marketing
• Whatsapp Marketing
• Affiliate Marketing

Digital marketing is an online tool for finding and engaging customers, creating brand awareness, and increasing sales.