📘 Digital Marketing Course Syllabus – 2025
🕒 Duration: 3Months | 📍 Mode: Online & Offline
📜 Certification: ISO 9001:2015 | Govt. of NCT Delhi | MSME Approved
🎯 Outcome: Job-Ready Professional with 10+ Tools & Certifications
Digital Marketing Syllabus – 2025
Module 1: Fundamentals of Digital Marketing
What is Digital Marketing?
Trends: AI, Reels, Influencer Marketing
Marketing Funnel & Buyer Journey
Career Scope & Freelance Roles
Module 2: Website Design with WordPress
Domain, Hosting, SSL Setup
WordPress Installation & Plugins
Responsive & SEO Layout
Landing Page Design
Module 3: Search Engine Optimization (SEO)
On-page, Off-page & Technical SEO
Keyword Research Tools
Core Web Vitals, Schema, Robots.txt
Google Search Console, SEMrush, ChatGPT
Module 4: Social Media Marketing
Meta (Facebook/Instagram), LinkedIn, Threads
Hashtag Strategy, Reels, Content Calendar
Paid Campaign Management
Influencer & UGC Campaigns
Module 5: Google Ads (PPC)
Search, Display, Shopping & Video Ads
Performance Max & Bidding
Conversion Tracking with GTM
Keyword Match Types & Extensions
Module 6: Email Marketing
Tools: Mailchimp, Sendinblue
Automation & Drip Campaigns
Segmentation & A/B Testing
Open Rate, CTR, GDPR Compliance
Module 7: YouTube & Video Marketing
YouTube SEO & Monetization
Editing Tools: Canva, CapCut
Creating Shorts & Reels
YouTube Ads Integration
Module 8: Content Marketing & Copywriting
Blog, Website, Social Content
Using ChatGPT, Jasper, Grammarly
Writing Effective Hooks & CTAs
Content Strategy & Planning
Module 9: Web Analytics & GA4
Google Analytics 4 Setup
Using Google Tag Manager
Event Tracking & Goals
Heatmaps: Hotjar, Clarity
Module 10: E-commerce Marketing
Shopify & WooCommerce Setup
Product SEO, Funnel Design
Abandoned Cart Recovery
Sales Campaign Automation
Module 11: ORM & Local SEO
Google Business Profile Optimization
Review & Reputation Management
NAP Consistency & Local Listings
WhatsApp Chatbot Integration
Module 12: AI in Digital Marketing
AI Content Writing & Campaigns
Generative AI: Canva AI, Adobe Firefly
Auto-Ad Creatives & Personalization
Predictive Analytics with AI Tools
Module 13: Freelancing & Career Prep
Portfolio, Resume & LinkedIn Setup
Fiverr, Upwork, Freelancer Training
Client Pitching & Proposal Writing
Internship & Placement Support